So how does a business owner get these business-boosting systems?
Until now, there's only been two ways: spending time, or spending money.
Business owners who had more time than money could write their own copy. This isn't a bad way to go if you have the time, because let's face it: nobody knows your business better than you do, no matter how expensive the agency or copywriter.
The challenge with DIY is the time it takes to get good. You've gotta learn the sequences; you need to understand the sales structure of a campaign, sales letter, or advertisement.
For some, it takes months of effort to get; for most, it takes years.
The other way to get these systems is with money.
For a business owner with plenty of cash to throw at it, this could be a great way to go.
But agencies are expensive.
And hired gun copywriters often want a percentage of the campaign they're writing.
Either way, you're looking at thousands of dollars per campaign. In some cases, tens of thousands.
And what's worse is that no matter who you hire or how much you pay, nobody will be able to spend the time to learn your product, your customer, and your market as well as you do.
This means you could pay top-dollar for copy that isn't as good as if they knew your market like you do.